Designed for humans.

Built for intelligence.

We design and deliver AI-enabled digital services where human insight, data and engineering work as one, creating systems that learn, adapt and deliver measurable impact.

Enhancing human experience. Accelerating delivery. Driving measurable impact.

Enhancing human experience.Accelerating delivery.Driving measurable impact.


A trusted partner for the UK's most critical digital infrastructure
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Responding to challenges in detecting fraud and error

Supporting the Department for Work and Pensions in successfully preventing over £1 billion in incorrect Universal Credit payments (set to reach £13.6 billion by 2030).

Explore this case study

Delivering NHS login

Delivering one of the most-used digital identity services in the UK. NHS login is an ongoing, large-scale transformational solution providing access to a broad range of digital healthcare services for the public in England.

Read the case study

Improving prisoner resettlement outcomes

Delivering a new service vision for prisoner leavers with a cohesive user centred design and engineering approach - to give prison leavers the support they need on release to live crime free lives.

Learn more about the work
A trusted partner for the UK's most critical digital infrastructure

Responding to challenges in detecting fraud and error

Supporting the Department for Work and Pensions in successfully preventing over £1 billion in incorrect Universal Credit payments (set to reach £13.6 billion by 2030).

Explore this case study

Delivering NHS login

Delivering one of the most-used digital identity services in the UK. NHS login is an ongoing, large-scale transformational solution providing access to a broad range of digital healthcare services for the public in England.

Read the case study

Improving prisoner resettlement outcomes

Delivering a new service vision for prisoner leavers with a cohesive user centred design and engineering approach - to give prison leavers the support they need on release to live crime free lives.

Learn more about the work
The challenge

Digital is more complex than ever.

  • AI is accelerating change.
  • User expectations are rising.
  • Legacy systems constrain progress.
  • Programmes drift.

Too often, artificial intelligence is layered onto systems that were never designed for it.

The result? Complexity without clarity. Investment without impact.

Our approach

Intelligence, designed in.

Hippo brings together strategy, research, design, data and engineering as one cohesive system.

We embed intelligence from the start: aligning stakeholders, strengthening data foundations and building secure, adaptable architectures.

AI is not an afterthought.
It is part of the system.

Learn more about AI
What we deliver

Measurable impact. Sustainable capability.

We help organisations simplify complex transformation, modernise platforms and data, embed AI responsibly, improve service performance and build internal capability.

The outcome is digital systems that learn, adapt and perform – without creating dependency.

Practitioner-led. Outcome-obsessed.

Our teams combine human-centred design, engineering excellence and are focused on value creation.

We reduce complexity before we scale. We align before we build. We measure what matters.

That’s how intelligent systems deliver real-world results.

Featured insights
All insights

Designing better prompts: A simple framework

What I've learned from training AI to better understand us. Read Principal Content Designer Josh Healey's simple framework to make AI useful.

Download the eBook

UK Digital ID: What do users really think?

Learn about misconceptions, understand the need for clarity and explore citizens needs in this qualitative research report on digital ID in the UK.

Read the report

Most organisations aren't ready for AI

Chief Delivery Officer, Mike Tattersall, explores the questions that business leaders should be asking about AI.

Learn more

Designing better prompts: A simple framework

What I've learned from training AI to better understand us. Read Principal Content Designer Josh Healey's simple framework to make AI useful.

Download the eBook

UK Digital ID: What do users really think?

Learn about misconceptions, understand the need for clarity and explore citizens needs in this qualitative research report on digital ID in the UK.

Read the report

Most organisations aren't ready for AI

Chief Delivery Officer, Mike Tattersall, explores the questions that business leaders should be asking about AI.

Learn more