Designed for humans.
Built for intelligence.
We design and deliver AI-enabled digital services where human insight, data and engineering work as one, creating systems that learn, adapt and deliver measurable impact.
Artificial intelligence (AI)
AI community hub
Case study
Enhancing human experience. Accelerating delivery. Driving measurable impact.
Enhancing human experience.Accelerating delivery.Driving measurable impact.
A trusted partner for the UK's most critical digital infrastructure







Responding to challenges in detecting fraud and error
Supporting the Department for Work and Pensions in successfully preventing over £1 billion in incorrect Universal Credit payments (set to reach £13.6 billion by 2030).

Delivering NHS login
Delivering one of the most-used digital identity services in the UK. NHS login is an ongoing, large-scale transformational solution providing access to a broad range of digital healthcare services for the public in England.

Improving prisoner resettlement outcomes
Delivering a new service vision for prisoner leavers with a cohesive user centred design and engineering approach - to give prison leavers the support they need on release to live crime free lives.

A trusted partner for the UK's most critical digital infrastructure


Responding to challenges in detecting fraud and error
Supporting the Department for Work and Pensions in successfully preventing over £1 billion in incorrect Universal Credit payments (set to reach £13.6 billion by 2030).

Delivering NHS login
Delivering one of the most-used digital identity services in the UK. NHS login is an ongoing, large-scale transformational solution providing access to a broad range of digital healthcare services for the public in England.

Improving prisoner resettlement outcomes
Delivering a new service vision for prisoner leavers with a cohesive user centred design and engineering approach - to give prison leavers the support they need on release to live crime free lives.
The challenge
Digital is more complex than ever.
- AI is accelerating change.
- User expectations are rising.
- Legacy systems constrain progress.
- Programmes drift.
Too often, artificial intelligence is layered onto systems that were never designed for it.
The result? Complexity without clarity. Investment without impact.


Our approach
Intelligence, designed in.
Hippo brings together strategy, research, design, data and engineering as one cohesive system.
We embed intelligence from the start: aligning stakeholders, strengthening data foundations and building secure, adaptable architectures.
AI is not an afterthought.
It is part of the system.
What we deliver
Measurable impact. Sustainable capability.
We help organisations simplify complex transformation, modernise platforms and data, embed AI responsibly, improve service performance and build internal capability.
The outcome is digital systems that learn, adapt and perform – without creating dependency.
Practitioner-led. Outcome-obsessed.
Our teams combine human-centred design, engineering excellence and are focused on value creation.
We reduce complexity before we scale. We align before we build. We measure what matters.
That’s how intelligent systems deliver real-world results.
Our approach
Our cohesive design and engineering approach, coupled with data and research informed insight, ensures our clients thrive as modern organisations.
Solutions in practice
Our services
Our approach
Our cohesive design and engineering approach, coupled with data and research informed insight, ensures our clients thrive as modern organisations.
Solutions in practice
Featured insights
Designing better prompts: A simple framework
What I've learned from training AI to better understand us. Read Principal Content Designer Josh Healey's simple framework to make AI useful.
UK Digital ID: What do users really think?
Learn about misconceptions, understand the need for clarity and explore citizens needs in this qualitative research report on digital ID in the UK.
Most organisations aren't ready for AI
Chief Delivery Officer, Mike Tattersall, explores the questions that business leaders should be asking about AI.
Designing better prompts: A simple framework
What I've learned from training AI to better understand us. Read Principal Content Designer Josh Healey's simple framework to make AI useful.
UK Digital ID: What do users really think?
Learn about misconceptions, understand the need for clarity and explore citizens needs in this qualitative research report on digital ID in the UK.
Most organisations aren't ready for AI
Chief Delivery Officer, Mike Tattersall, explores the questions that business leaders should be asking about AI.






